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Pinkfish empowers IPSY’s team to focus on higher work and “limitless” AI automation
At IPSY, delivering for 3.5M+ beauty subscribers means orchestrating hundreds of processes across multiple systems daily, flawlessly.
The beauty subscription provider found itself at a juncture, weighed down by manual processes in an industry that favors agility at the drop of a hat—or headband. IPSY needed an enterprise automation solution capable of handling everything from real-time price adjustments to employee offboarding.
The only problem? IPSY’s team didn’t have engineering resources to spare.
"We were at a pivotal point where a lot of our day-to-day operations were manual, which takes a lot of time from our resources and causes a lot of human errors," explains Nicole Clendeninn, Vice President of Program Management at IPSY.
See how Nicole’s and other teams at IPSY automated their digital operations with Pinkfish.
Since introducing Generative Automation to its teams with Pinkfish, IPSY has redefined their digital operations in three critical areas.
For IPSY’s HR team, offboarding employees from multiple systems required a lot of time that could be spent elsewhere.
"When someone leaves the company, you have to offboard them on many different systems. This is all manual and takes time from resources that could be doing something else more important," Nicole notes.
The solution? Instant enterprise automation.
"Now with a click of a button, we're able to offboard employees and contractors really quickly without manual intervention," she explains. By describing the workflow using natural language, IPSY created an automation that works reliably across their entire technology ecosystem.
Daily price adjustments are non-negotiable for ecommerce companies like IPSY competing in a crowded market. Before Pinkfish, IPSY’s merchandising team worked around the clock with other departments to update prices in real time.
Now, IPSY has implemented a fully automated system.
"The merchandising team submits a Jira ticket with the price change they want. It goes through Pinkfish, and if it passes all its validation, it pushes directly to the site," Nicole describes.
Having self-aware validation is especially valuable as it prevents costly errors. “With Pinkfish, it’s actually looking at the MSRP, comparing the percent difference, making sure that there’s no room for error when it comes to price discrepancies.”
Beyond managing prices and employee processes, IPSY is implementing automated competitive analysis—a system that maintains accuracy without oversight.
“Pinkfish scrapes different websites to track product prices, so we can be more competitive without merchants manually checking each site to determine pricing,” explains Nicole.
The result is a system that delivers accurate, reliable data automatically, maintaining the much-desired accuracy enterprises need to scale.
Pinkfish has truly democratized automation at IPSY. Teams no longer have to wait for IT resources or specialized developers to create the tools they need.
"The cool part about Pinkfish is it allows non-technical people to leverage APIs and browser automation versus waiting on engineering resources," Nicole emphasizes.
This approach aligns perfectly with Pinkfish's mission to empower the people who know their workflows best—regardless of their technical background. Teams describe what they need in natural language, and Pinkfish builds it for them.
"We've been able to reduce the amount of work people are doing manually, which frees them up to do more important, strategic initiatives that we really want to focus on as a company going forward," says Nicole.
Six months into their partnership with Pinkfish, IPSY sees unlimited possibilities for further automation.
"The feasibility of using the platform and how flexible it is really makes AI automation limitless for us," Nicole shares. "As we roll out new automations, more and more teams are coming forward saying, 'Hey, we have this idea, do you think Pinkfish can automate it?'"
By consolidating what would traditionally require multiple fragmented tools—RPA, iPaaS—into a single platform, IPSY has reduced technical debt while significantly improving operational efficiency.
"I absolutely see Pinkfish as a partner for us long term," Nicole confirms. "There's so many things they can still work with us on and automate for us. Literally, it's like the sky is the limit."
For enterprises still relying on separate automation investments that drain resources and require special attention, Nicole’s advice is clear.
"If you're not using Generative Automation, you're already behind. If there's anything operational in your IT, merchandising, and care teams that needs manual intervention, it's time to bring in Pinkfish."
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